I didn’t make it snow; I just told you it’s snowing.
News people often find themselves in the awkward position of being held responsible for the news itself…as if somehow, they have control over the entire universe. For the most part, news people report...
View ArticleVIDEO: Social Media Best Practices for Newsrooms (NAB 2013)
Thanks so much to the NAB for making this session recording available! It was an absolute pleasure for me to participate on a panel called “A Fireside Chat with Facebook and Google: Partnerships and...
View Article[VIDEO] Leading a Social Media Revolution in Your Newsroom
I often speak at conferences on the subject of social media management in a newsroom environment. Recently, I spoke at the RTDNA/SPJ joint conference – Excellence in Journalism 2012. And today, I came...
View Article1 Simple Way to Create Better Breaking News Posts on Facebook
Breaking news usually brings chaos with it. So I’m not going to lay out a 5 step plan for improving your breaking news coverage on social media – there just isn’t time. Instead, here’s ONE simple thing...
View ArticleSocial Account Ownership: Keeping Talent and Newsroom Managers Happy
Don’t ask me who owns the Facebook account that the main anchor started 3 years ago because the News Director told him to. The lawyers are still sorting that one out and legal precedent on social media...
View ArticleGetting Control of Social Media Security in a Newsroom
Social media security is often near the top of a long list of concerns that keep News Directors awake all night. There have been plenty of social media security nightmares documented at newsrooms...
View ArticleHow Timeline changes will impact news gathering on Facebook
If you’ve already switched to Timeline, you probably noticed that there are some major changes in the way posts made by others are display on your newsroom’s Timeline. This is an especially important...
View ArticleCreating the Best Cover Photo for Your Newsroom’s New Facebook Timeline.
Updated: 2/29/12 4:45pm Ready or not, your brand page will be reformatted on March 30th with Facebook’s new Timeline layout. You have between now and then to get your Timeline setup and ready for...
View ArticleFacebook Metrics: What your newsroom REALLY needs to know.
When it comes to monitoring your Facebook Page… piles of data are plentiful, if you know where to look. There’s Reach, PTAT, Likes, FOF, Tab Views, Page Engaged Users, External Referers, Viral Reach…...
View ArticleMaking Your 2012 Social Media Resolutions Count
January isn’t just for weight loss. Use this time to refresh your social media strategies and set new goals for 2012. Here are a few things you might want to consider: 1. Get a Grip on Best Practices...
View ArticleHow Often Should I Post to Twitter and Facebook?
It’s still the number one question I get asked. And for good reason. Setting and keeping goals for frequency of posts can have a major impact on your fan count, your web-traffic referrals and your...
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